About Our Founder

Patrick Farrell has spent 14 years in the public relations industry, servicing an array of clients in various sectors. His strengths and expertise are in the areas of media relations and delivering clients relevant and consistent results. His experience has enabled him the ability to deliver insightful industry research and identify market trends in order to create relevant story angles for clients.

Before establishing Sniper Public Relations in 2009, Patrick was an Account Manager at a boutique technology public relations firm, where he supported strategic communications and media relations as the account lead for various start up clients in the consumer and technology marketplace.

Previously, Patrick worked at Brodeur where he supported media relations and product review programs for a number of clients including IBM Global Services and Research In Motion (RIM) and its BlackBerry product. While working on IBM Global Services, he led a team that organized IBM’s Future of Crime Influencer Salons in which over 60 key influencers from government, academia, analyst firms and Fortune 500 companies came together in a town meeting setting to discussed the impact technology has had on crime.

While working with RIM, he played in integral role in introducing BlackBerry to consumers by supporting the launch of the BlackBerry Pearl in the prosumer marketplace. During this time, BlackBerry subscribers increased from 4 million subscribers to approximately 12 million subscribers.

Patrick’s additional experience includes time at MWW Group where he utilized his communication skills to aid Scottish Enterprise in increasing its efforts for global enterprise expansion to Scotland within the technology, life science and consumer sectors. At MWW, he also developed and executed communication plans for Sun Microsystems, 1-800-FLOWERS, iXP Corporation, The State University of New York, UK Trade & Investment, Zilliant and the London Stock Exchange.

Patrick is a graduate of the University of New Hampshire where he earned a BA in communications.

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