“Patrick Farrell of Sniper Public Relations worked as my main public relations consultant for CloudSwitch for the past two years and played an important role in leading the company’s PR efforts from its launch, until its recent acquisition by Verizon.
Patrick did a remarkable job securing over 150 pieces of media coverage in key trade and business publications such as The Wall Street Journal, The New York Times, GigaOM, NetworkWorld.com, InformationWeek, and SearchCloudComputing.com in less than 18 months.
In addition to delivering consistent results, Patrick is also a team-player with a friendly and personable attitude which makes him enjoyable to work with on a daily basis. I would highly recommend working with him.” – Ellen Rubin, Founder and VP Products, CloudSwitch
“With the many challenges presented by today’s cluttered, highly-fragmented media landscape, clients recognize that PR professionals who can consistently generate positive and meaningful media coverage in desirable outlets are worth their weight in gold. Patrick Farrell is just such a practitioner, and his value cannot be understated.
Patrick is one of the most creative, talented and results-oriented media relations experts I know, with a distinctive flair for successfully developing just the right pitch angle and strategy for a specific publication. He knows precisely what journalists want, and how to deliver that information in a compelling and persuasive manner. I’ve had the pleasure of knowing and working with Patrick for years, and he is particularly adept at securing editorial coverage in prestigious, but hard-to-get, publications that are typically not very receptive to external story suggestions.
Beyond his proven media relations expertise, Patrick is also a seasoned counselor, writer, and strategist, and one who can assist any company – regardless of size, customer focus, or industry – with improving the viability and effectiveness of their corporate communications program. When you retain Patrick and Sniper PR, you get the benefit of all this experience, along with outstanding results that help achieve core business and marketing objectives.” – Keith R. Pillow, APR, MBA, President and CEO, Caddy Marketing and Communications
“Patrick serves as my main contact from Sniper PR. He and the rest of the Sniper team were instrumental in our making the transition from a stealth mode organization to one that was looking for very high levels of visibility in the burgeoning market of enterprise mobility. Patrick did not take a traditional “agency” approach. His determination and insight made him a genuinely instrumental part of our marketing team, with him frequently going well above and beyond the call of duty. The fact that The Enterprise Mobility Foundation is now a highly visible organization in the enterprise mobility community is in no small part thanks to the efforts and successes of Sniper PR.” – Philippe Winthrop, Managing Director, The Enterprise Mobility Foundation: Unbiased Enterprise Mobility
“Patrick served as my PR agency lead during the Fall 2006 launch showcase of IBM’s Service Product Lines. During the launch, IBM announced a series of new divisions and services (such as our green data center services) over a short period of time and it was important that IBM made an impact through media coverage and messaging. Patrick proved to be an asset to the team as a strong PR pro who excelled at organization and driving sustained results. It was a pleasure to work with him on a day to day basis during my time in Global Services, not to mention have someone to keep me updated on the Red Sox Hot Stove.” – Tim Willeford, IBM Global Services
“Patrick was a pleasure to work with on the Research in Motion account and he was always a great team player that offered creative ideas and excellent client service. As a junior member of the team, I looked up to Patrick, who was very knowledgeable about the B2B side of the account. He was always detailed-oriented when it came to managing the large awards program and trade shows for RIM. As hard of a worker Patrick is, he will always manage to bring humor and fun to his accounts. It was a wonderful experience having Patrick on my account team.” – Lauren Pokras, Former Assistant Account Executive, Brodeur- worked directly with Patrick at Brodeur